Stoptober anti smoking campaign launched by Government
Britain’s eight million smokers will be encouraged to kick the habit for 28 days from October 1 as part of Stoptober, the Department of Health announced.
England’s Chief Medical Officer Professor Dame Sally Davies said it was the first time that the Government had launched a “mass quit attempt”.
The initiative, backed by Cancer Research UK and British Heart Foundation, will involve television and radio adverts, a daily messaging service and roadshows around the country.
Professor Dame Sally Davies said: “Smoking is still the biggest cause of premature death in England, taking more than 100,000 lives in the UK every year.
“This is the first time that we have launched a mass quit attempt like Stoptober and would encourage people who want to quit to get involved.”
Those who stop smoking for 28 days are five times more likely to stay smoke-free, according to research.